Human activities consist of three basic elements: Purpose, condition, and method. The same is true for display rack design activities. It is a discipline that is based on clear utilitarian purposes, is based on time and space art, and is based on visual communication. Its research scope is also extensive, mainly including the following three aspects:
1. Understanding and positioning of the social and economic value of display rack design
The design of the display rack has a clear purpose, and its behavior is driven by the deep social and economic conditions, and effectively recognizes the social and economic value of the exhibition activities. It is a prerequisite for making the exhibition target and design intent. Therefore, at the beginning of the exhibition and erection of juice, it is necessary to make 19 nature positioning and purpose positioning, which is the basic premise to ensure that the exhibition rack activities have social and economic benefits. Therefore, it involves knowledge content including sociology, economics, marketing, marketing, statistics, psychology and so on.
2. Judgment and positioning of the design environment or conditions of the display rack
The design of the display rack should study the environment or conditions for achieving its purpose. This is the basis for determining the feasibility and efficiency of the design of the exhibition rack. In the display frame composed of consumers, exhibitors, and exhibitors, the consumer-centered the fundamental purpose of design. How to formulate exhibit strategy, judge market supply and demand, grasp consumer psychology, launch leading products, establish forward-looking production and marketing plans, and how to operate advertising media, mentioning scientific propaganda methods and effectively conveying information, which are all faced in the design of exhibition racks. The problem. After the design goal of the exhibition rack is determined, it is necessary to make targeted audience positioning, exhibit positioning, and theme positioning, and thus it involves content including information science, consumer psychology, advertising, management, and art sociology.
3. Technical and artistic foundation of display rack design
Visual communication, environmental space, and display methods are the main aspects to be studied in the design of display racks. As a kind of visual design, the exhibition activities are composed of exhibits, pictures, texts, charts, exhibitions, decorations, optoelectronics, audio and video, publicity materials and other elements to form the basic content of the concrete. Therefore, designers are required to make physical positioning, media positioning, formal style positioning, and have the ability to grasp information flux, such as psychology, formal symbols and specific modeling, text, structural mechanics, material technology, drawing and mapping, models, lighting, computers. The ability to be involved in such aspects as environmental science, architecture, modeling, semiotics, cartography, art history, aesthetics, color science, materials science, computer graphics, etc.