As a marketing tool, paper display racks come with the development of POP advertising. It has the advantages of environmental protection, convenient transportation, rapid assembly, etc. It is placed in the sales place and can play the role of displaying goods, conveying information, and promoting sales.
The use of paper display stands was prevalent in Europe and the United States. Exquisitely-printed paper shelves (paper display stands) have been widely used abroad and are widely used in food, daily chemical, home appliances, electronics, and clothing. Many European and American packaging companies also believe that the production of paper shelves (paper display racks) can enhance the company's technical level and the company's sales capabilities. In Europe and the United States, paper shelves (paper display stands) are very high value-added products, and there are many users and manufacturers. However, although the use of paper shelves (paper display stands) in Europe and the United States has become very common, it is still in its infancy in China. The earliest mainland paper shelves (paper display racks) began to be around 2000. At that time, only three paper product factories in the more developed Guangdong region designed and manufactured paper shelves (paper display stands). Rapid development in recent years, mainly in Beijing / Shanghai / Guangdong; application of a wider range.
Now some brand customers have put the paper shelves (paper display stands) as a regular promotional product in the system. Whether it is new products or holiday promotions, they have achieved good results. To enhance the brand image in the store and create a festive atmosphere, It is helpful to increase sales.
Paper display racks, paper shelves, and paper display racks have the following features and functions as compared to traditional display racks, shelves, and display racks:
1. The appearance of the paper display stand can be printed in color, which is an excellent advertising carrier;
2. The paper display rack is all (or mainly) made of printing paper and high-hardness cardboard, enough to carry promotional merchandise, and meet strict environmental protection requirements;
3, for a variety of large-scale promotional activities, stores, shopping malls, exhibitions, etc., design, color, shape can be freely innovative design, excellent publicity;
4, light weight, can be flattened and stacked, saving shipping logistics costs, can be used repeatedly;
5, economical and extremely practical, the use of the dealer is completed, such as product appearance patterns and other factors improve, the convenience of recycling departments.
6, according to the requirements of customers and supporting material selection of different paper materials match, can be mixed with other materials (metal, wood, plastic, etc.) structure 7 to facilitate the supplier directly from the place of origin to the final point of sale Packaging and sales save the cost of repeated stacking and repackaging.
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